Telehealth intake

Objective

Drive first-appointment bookings for a telehealth intake flow.

Angle

Reframe the wait-time objection: see a doctor before your coffee gets cold.

Approach

The research pointed at one objection above the rest: people assume booking a doctor takes days. The angle attacks that assumption directly, in the first line of the hook.

Deliverables

• Signal brief
• 3 scripted hooks
• 9:16 + 4:5 edit set

Format

9:16