WORK
Campaign development, shown end to end.
Selected paid-social projects showing how strategy becomes an angle, a visual system, and finished creative.
01 / Beauty / Skincare
SERAO: Not Another Layer
Turn the fatigue of being sold one more skincare step into a 15.9-second vertical paid-social film.
Angle: Another serum. Another must-have. Another step. Another layer. SERAO interrupts the repetition.
- Creative strategy
- Feed interface
- Motion composite
- 15.9s campaign film
02 / Health / Telehealth
Telehealth intake
Drive first-appointment bookings for a telehealth intake flow.
Angle: Reframe the wait-time objection: see a doctor before your coffee gets cold.
- Signal brief
- 3 scripted hooks
- 9:16 + 4:5 edit set
03 / Consumer / E-commerce
DTC product launch
Convert scroll-stoppers into add-to-carts for a DTC launch.
Angle: A competitor-gap angle: address the objection nobody else is addressing in-feed.
- Competitor angle audit
- 4 hook variations
- UGC-style edit set
04 / App / Digital Product
Subscription app activation
Lower install-to-activation drop-off for a subscription app.
Angle: Show the product's “aha moment” in the first three seconds, not the fifth screen.
- Signal brief
- 3 scripted hooks
- Vertical + square variation set