WORK
Campaign development, shown end to end.
Selected paid-social projects showing how strategy becomes an angle, a visual system, and finished creative.
02 / Consumer / E-commerce
TUFTELO: Keep the Cuddles
Turn the everyday frustration of pet hair into a warm product story and three distinct feed statics.
Angle: Keep the cuddles. Lose the hair.
- Creative direction
- 21.9s commercial
- 3 feed statics
- Art direction
01 / Beauty / Skincare
SERAO: Not Another Layer
Turn skincare routine fatigue into a complete paid-social campaign: one hero film and three strategic feed statics.
Angle: Another serum. Another must-have. Another step. Another layer. SERAO interrupts the repetition.
- Campaign strategy
- 15.9s hero film
- 3 feed statics
- Art direction