DTC product launch

Objective

Convert scroll-stoppers into add-to-carts for a DTC launch.

Angle

A competitor-gap angle: address the objection nobody else is addressing in-feed.

Approach

A competitor audit found every incumbent making the same claim. The angle occupies the claim nobody else was making, and the one prospective buyers were already asking about.

Deliverables

• Competitor angle audit
• 4 hook variations
• UGC-style edit set

Format

4:5