Subscription app activation

Objective

Lower install-to-activation drop-off for a subscription app.

Angle

Show the product's “aha moment” in the first three seconds, not the fifth screen.

Approach

Drop-off data showed most users never reached the feature that justified the subscription. The script moves that moment to the hook.

Deliverables

• Signal brief
• 3 scripted hooks
• Vertical + square variation set

Format

1:1